In the fall of 2006 the Hennepin County Board of Commissioners inaugurated a design group called “DAG 360” to ensure that a new proposed private-public funded ballpark would include integrated urban design, environmentally-responsible architecture and vital civic connections, making getting to the game as exciting as the game itself, with a mix of grand public spaces and lively sidewalks and streets. One year later it was clear that the infrastructure budget wasn’t enough to cover what was needed to make the ballpark and surrounding blocks a great place and new public and private sources of funding needed to be identified. In the fall of 2007 a new public-private partnership-2010 Partners—was formed to set urban design priorities and address funding shortfalls.
Target Field opened in the spring of 2010 simultaneous to the 2010 Partners being re-named as 2020 Partners. The charter and mission of the organization remained the same—to be an evolving private and public forum that organizes to facilitate the continuing transformation of a vital and unique place. Its goal is to lay the foundation and attract investment for future development in the North Loop by knitting together communities and leveraging district assets with a special emphasis on Target Field, Minneapolis Farmers Market, transit and energy.
From 2010-2018 the strategies of the partnership continued to evolve to catalyze continued development of the North Loop. And, in the summer of 2018 the partnership engaged a re-focusing process leading to a new name and logo: NūLoop Partners. The new name and logo signify both the intentional building blocks of the North Loop and a table, in which everyone has a seat. The building block system of bold lines portrays confidence and precision and gives a nod to physical growth. There’s inclusiveness in the table and a human element with the rounded edges. The duality of a building block and humanity at table ground us in the ultimate goal: the common good of people, businesses and the greater Minneapolis community.